Kolosh Perform 3.0 —" Energy, speed, and technology in motion."
In this film, the goal was to visually translate the feeling of performance through a 3D universe with futuristic language, energy lines, a cinematic atmosphere, and movements that reinforce speed, momentum, and return.
In this film, the goal was to visually translate the feeling of performance through a 3D universe with futuristic language, energy lines, a cinematic atmosphere, and movements that reinforce speed, momentum, and return.
A project that blends 3D, motion, look development, post-production, and visual direction, creating a product experience with energy, rhythm, and presence.
The visual construction starts from an abstract track, almost like an energy circuit, where the product takes center stage amidst luminous trails, texture, impact, and fluidity. Each shot was designed to highlight the shoe's attributes, such as the new shape, the E-TPU midsole, the 4Grip outsole, and the EaseLace system, connecting product technology with a strong and dynamic visual aesthetic.
R&D
Credits
Production: Play VFX
New Business Director: Talita Bruna
Project Management: Mateus Bruno
3D Coordination, Supervision and Editing: Jhonatan de Oliveira Lima "Jhow VFX "
Modeling and Animation: Enzo Kinukawa
Look Development and Post-Production: Enzo Kinukawa & Rossini Barbosa
Motion: Gabriel Lima
Sound: Giuseppe Faccin
