Peppe Faccin - Kolosh

Kolosh Perform 3.0 —" Energy, speed, and technology in motion."

In this film, the goal was to visually translate the feeling of performance through a 3D universe with futuristic language, energy lines, a cinematic atmosphere, and movements that reinforce speed, momentum, and return.

A project that blends 3D, motion, look development, post-production, and visual direction, creating a product experience with energy, rhythm, and presence.

The visual construction starts from an abstract track, almost like an energy circuit, where the product takes center stage amidst luminous trails, texture, impact, and fluidity. Each shot was designed to highlight the shoe's attributes, such as the new shape, the E-TPU midsole, the 4Grip outsole, and the EaseLace system, connecting product technology with a strong and dynamic visual aesthetic.

R&D

The sneaker was fully modeled in 3D, with special attention given to its silhouette, material transitions, and construction details. This process ensured a faithful representation of the product while providing the level of detail required for cinematic close-up shots.

The animation was developed to highlight the sneaker’s silhouette and details through smooth camera movements and dynamic transitions, gradually revealing its forms and finishes in a sophisticated presentation focused on emphasizing the design value.

Simulation systems were developed to showcase the sole’s softness and responsive behavior, translating its material characteristics into visually engaging motion.

The surrounding volumetric cloud environment was carefully designed to create a premium aerial setting, reinforcing the feeling of elevation and allowing the sneaker to emerge as the hero element within an expansive and atmospheric landscape.